Zaječar (Serbian Cyrillic: Зајечар, pronounced [zâjɛtʃar]) is a city in the eastern part of Serbia. The town has a population of 93,377, while the administrative area has 111,628. Its coordinates are 43.91° North, 22.30° East. Zaječar has a number of primary and secondary schools as well as the first private college established in Serbia, the Faculty of Management Megatrend University. Zaječar is widely known for its rock music festival Gitarijada which has existed for more than 40 years and for the festival dedicated to contemporary art, ZALET. It is the administrative center of SAO Timočka Krajina.